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Zoominfo
ZoomInfo is a business intelligence and go-to-market platform that provides companies with access to contact data, firmographics, and tools to improve sales and marketing effectiveness.
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Overview
Originally founded as DiscoverOrg in 2000, ZoomInfo has grown into a leading provider of B2B data and intelligence solutions. The platform equips sales, marketing, and recruitment teams with real-time company and contact information, advanced search, and workflow automation. Its solutions are widely used to accelerate prospecting, improve targeting, and increase conversion rates across industries.
Details
ZoomInfo’s core offering is its extensive database of company and contact data, which includes direct dials, email addresses, and organizational structures. The platform integrates with popular CRMs like Salesforce, HubSpot, and Microsoft Dynamics, enabling teams to enrich and maintain accurate customer records. Its SalesOS product supports prospecting and outreach, while MarketingOS helps with audience building, intent data, and campaign execution. TalentOS extends the platform into recruiting, offering tools to identify and connect with job candidates. A major differentiator is ZoomInfo’s use of AI and intent data to reveal buying signals and prioritize leads. Clients include companies such as PayPal, Snowflake, and Zoom Video Communications, along with thousands of mid-sized and enterprise customers. The platform’s subscription-based model emphasizes recurring revenue and seamless integrations with existing go-to-market stacks. By combining high-quality data with automation and intelligence, ZoomInfo positions itself as a critical growth engine for modern revenue teams.
