Overview:

Clay.com enables businesses to enrich their CRM data, monitor intent signals, and automate personalized outreach through AI-driven workflows. The platform integrates with various data providers, allowing teams to act on insights in real-time without the need for extensive technical expertise.

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Details:

Founded in 2017 by Kareem Amin, Nicolae Rusan, and Varun Anand, Clay.com is headquartered in New York, NY. The platform's core strengths lie in its ability to unify first-party, third-party, and intent data, providing a comprehensive view of potential leads. Clay's AI agent, "Claygent," assists users in conducting research and building targeted audiences by combining enriched data with CRM records.

Clay.com offers a range of features, including automated CRM enrichment, monitoring of job changes and news mentions, and the ability to launch personalized email campaigns. Its integration with over 100 data sources ensures that users have access to up-to-date information, facilitating timely and relevant outreach. The platform's workflow automation capabilities allow teams to scale their efforts without adding significant headcount.

Companies across various industries utilize Clay.com to enhance their go-to-market strategies. For instance, Coverflex leverages Clay to monitor their total addressable market (TAM) for intent signals and automatically trigger outbound emails. The platform's flexibility and scalability make it suitable for both startups and enterprises aiming to optimize their sales and marketing operations.

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