Agent Hub gives teams one place to turn on prebuilt agents, create custom ones, and see what each agent is doing and the results it delivers. Agents draw on HubSpot CRM data, calls, emails, and documents, so their work stays tied to real customer context.

HubSpot was founded in 2006 in Cambridge, Massachusetts, around the inbound marketing methodology, and has grown into a full CRM platform spanning marketing, sales, service, and operations. Agent Hub brings AI agents into that platform so teams can automate work without leaving the tools they already use.

Its prebuilt agents cover content creation, campaign planning, lead nurturing, prospecting from buying signals, deal progression after calls, around-the-clock customer answers, CRM data questions, and invoice follow-up. An Agent Builder lets teams create custom agents and workflows on a single canvas without writing code.

In practice, a growth or RevOps team might use Agent Hub to nurture inbound leads automatically, surface next steps on open deals, and answer routine customer questions, keeping people focused on strategy and high-value conversations.