Gong captures and analyzes sales calls, meetings, and emails, then surfaces what is actually happening in each deal: who is engaged, what was discussed, and where risks sit. It recommends next steps and gives managers an evidence-based view of pipeline and coaching opportunities.

Gong was founded in 2015 by Amit Bendov and Eilon Reshef and is headquartered in San Francisco. It helped define the revenue intelligence category by replacing gut-feel deal reviews with insights drawn from real customer interactions.

Its core capability is turning conversations into structured data. Teams can see topics, objections, competitor mentions, and engagement patterns across every deal, and use those findings to forecast more accurately and coach more effectively.

In practice, a revenue team might sync Gong with its CRM to enrich deal records automatically, flag at-risk opportunities, and share winning call patterns across the team, saving time on manual notes and inspection.