6sense captures signals such as anonymous website visits and third-party research activity to show which accounts are researching a category, what topics they care about, and where they are in the buying journey. Marketing and sales teams use those insights to focus effort and reach the right accounts at the right time.

6sense was founded in 2013 in San Francisco and helped pioneer account-based marketing driven by predictive intent data. Over time it has added predictive analytics, audience and advertising tools, and multichannel outreach to its platform.

Its core capability is turning scattered buyer signals into a ranked view of in-market accounts, so teams are not guessing who is ready to engage. That view can be shared across marketing, sales development, and account teams.

In practice, a RevOps team might connect 6sense to its CRM and marketing automation to score accounts, trigger outreach when buying signals spike, and align campaigns and sales follow-up around the same target list.