Overview

Looker connects to multiple data sources and provides modeling, visualization, and reporting capabilities. Its platform enables teams to make data-driven decisions while centralizing analytics and ensuring consistency.

Details

Founded in 2012 and acquired by Google in 2019, Looker is a cloud-based BI and analytics solution built to leverage modern cloud data warehouses like BigQuery, Snowflake, and Redshift. Its key strength is LookML, a modeling language that allows organizations to define business logic centrally, ensuring consistent metrics across dashboards and reports.

Looker supports interactive visualizations, embedded analytics, and real-time reporting, allowing business teams to explore data without relying solely on IT. Companies such as Sony, Lyft, and IBM use Looker for marketing analytics, sales performance tracking, and operational insights. Its integration with Google Cloud and other platforms provides flexibility for cloud-native organizations. While Tableau and Power BI are competitors, Looker differentiates itself through centralized modeling, governance, and seamless integration with cloud data warehouses. Its extensibility and developer-friendly APIs also make it suitable for embedding analytics into other applications.

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