How Everpeak built a real-time Salesforce sync to reflect milestones for a digital media company.

As creator application volume grew, keeping the source application database and Salesforce in sync became extremely difficult. Important events in the application weren't showing up in Salesforce when teams needed them.

• Outdated contact data caused misrouted outreach and constant manual re-checking. Typically, Salesforce kept the first email but not the most recent.
• Marketing and operations couldn't automate journeys, because stages like "submitted," "approved," and "rejected" weren't always correct.
• Leadership decisions were based on a lagging, incomplete view of the funnel

The goal: every application milestone rendering accurately in Salesforce within minutes, so teams can prioritize outreach, trigger the right communications, and report on pipeline health.

Everpeak built a MuleSoft-orchestrated data pipeline that moves clean, current application data from a source database into Salesforce, with Snowflake and Airbyte as the supporting layers.

• Airbyte syncs new and updated records into Snowflake, no manual work
• Snowflake stores clean, structured data ready for Salesforce and analytics
• MuleSoft applies business rules to create or update leads, and handles errors, retries, and scale
• Salesforce leads update automatically as applications change stage

One MuleSoft-centered pipeline turned lagging, manual data into a real-time, trustworthy funnel.

• 171 hrs — Manual entry eliminated per year
• 5 hrs — Saved per sync (~6 hrs to ~1)
• 100% — CSV exports & manual scripts eliminated
• 1 — Pipeline now owns every application update