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Salesforce
Salesforce is a global leader in cloud-based customer relationship management (CRM) software, empowering companies to manage sales, service, marketing, and customer data on a single platform.
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Overview
Founded in 1999, Salesforce pioneered the software-as-a-service (SaaS) model by delivering CRM over the cloud instead of on-premise installations. It has since expanded into a full customer 360 platform, covering sales, service, marketing, commerce, analytics, and app development. Today, Salesforce serves organizations of all sizes and industries, with a strong presence among Fortune 500 companies.
Details
Salesforce began as a cloud CRM platform, disrupting traditional software models by making enterprise-grade tools accessible through the internet. Its flagship product, Sales Cloud, helps organizations manage leads, opportunities, and pipelines, while Service Cloud delivers customer support solutions. Marketing Cloud offers campaign management, personalization, and journey mapping, and Commerce Cloud provides B2C and B2B e-commerce capabilities. Salesforce also offers Tableau for analytics, MuleSoft for integrations, and Slack for collaboration, creating a broad ecosystem. Through AppExchange, customers and partners can extend functionality with thousands of third-party applications. Salesforce’s clients range from small startups to major enterprises like Coca-Cola, Toyota, and Adidas, making it a dominant force across industries. Its revenue model emphasizes recurring subscriptions, bolstered by consulting and partner ecosystems. The company has become a cornerstone in digital transformation initiatives worldwide, recognized for driving innovation in CRM and customer experience.
