How a Private Equity Firm Eliminated Excel Reporting and Gained Real-Time Investment Dashboards

Private Equity & VC
5 minute read

With 196 investments across many industries — ranging from software to HVAC to dental services — the firm runs an investment model that empowers entrepreneurs to identify and acquire companies.

01

The Challenge

Despite using Salesforce for many years, the firm's investment reporting lived in Excel.

  • Manual exports were required for every analysis.
  • Constant updates made spreadsheets laborious to maintain.
  • Lack of real-time visibility prevented leadership from seeing the full picture at a glance.

This fragmented approach created discrepancies and slowed decision-making. Critical metrics — such as deal investments by industry, average entry multiples, valuation benchmarks, ROI by co-investment partners, and deal sources by business school — were difficult to track with confidence.

The goal was clear: eliminate the reliance on Excel and centralize reporting entirely within Salesforce.
02

The Solution

Everpeak Partners designed and implemented a streamlined solution in under one month.

  • Sales Cloud native reporting tools delivered real-time dashboards.
  • Custom Apex code added advanced reporting logic.
  • Refined data architecture improved consistency across the platform.
  • Validation rules and processes ensured clean, reliable data moving forward.
03

The Impact

The transition to Salesforce was not just a technology upgrade — it was a fundamental shift that delivered tangible, positive outcomes across the firm:

Unprecedented VisibilityLeadership now has a real-time, 360-degree view of the entire portfolio and deal pipeline. Faster, more confident decisions replaced guesswork with data-driven insights.
Operational EfficiencyAutomation of reporting and manual tasks saved 10–15 hours per week, freeing the team to focus on higher-value activities such as client engagement and deal execution.
Improved Data IntegrityA single source of truth, supported by validation rules, ensures data accuracy and consistency across all reports.
Enhanced Client & Investor RelationsWith a complete history of interactions and transparent reporting, the firm delivers more personalized, proactive service to stakeholders.
Technology Used
SalesforceSales Cloud · Custom Apex
ClaudeAnthropic
Results at a Glance
100%Of reporting centralized in Salesforce
10-15Saved per week in manual reporting
<1moFull implementation timeline
Portfolio at a Glance
196 INVESTMENTS
Software
Industrials / HVAC
Dental Services
Other verticals
Real-time portfolio view of investments and MOIC by industry, eliminating manual Excel updates.
MOIC by Industry
3.4×
▲ real-time
Multiple on invested capital, refreshed natively in Salesforce
Top Deal Sources
Strongest Source
Referral network
Business school
Inbound
Dashboards now highlight which sources are driving the strongest investment opportunities.

About Everpeak

Founded in 2017, Everpeak helps organizations win more deals and operate smarter by leveraging their technology, data and people.

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